The farm’s rebirth was conceived as a way to reconnect with himself and as a refuge from personal darkness. The farm became John's lifeline, where the hum of the tractor and the rhythmic dance of daily farm maintenance became healing rituals. In those moments, he reconnected with his roots, finding strength in the simple yet profound acts of farm life.

A pivotal moment in John's life as a youngster on the farm unfolded when a frail baby calf entered the scene. Unable to stand and facing euthanasia, the calf became a his beacon of inspiration. Day after day, hour after hour, he nursed the calf back to health, forging a bond that kindled his deep love for animals. Once on the brink of despair, this tiny soul sparked John's deep and lifelong pursuit of sharing compassion towards all living beings.

For John, it's not just a philosophy; it's a way of life. Sunnyside Farms stands as a sanctuary not just for animals but for John and the staff themselves—a refuge to decompress and rediscover life's profound simplicity.

Beyond the farm, John, known as an industry disruptor, operates his successful businesses a little differently. To him, it's never just a business—it's a structured way of thinking, a heart-centred approach that defies conventional norms. This philosophy, shaped by a non-conformist spirit and a commitment to love, is embedded into the farm's very fabric and defines Sunnyside Farms' cooperative and compassionate approach in a world of corporate structures. Every interaction, every relationship is a testament to the loyalty that flourishes when this energy is the guiding force.

Sunnyside isn't just a haven for farm animals; it's a sanctuary for the soul—a narrative woven with threads of resilience, love, and the extraordinary power of compassion.